Influence of Shopping Orientation and Store Image on Patronage of Furniture Store
نویسندگان
چکیده
منابع مشابه
the impact of store image on patronage intention and customer loyalty (the case of hyper star store)
regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining customer loyalty in various businesses has received ahigh priority. the purpose of this study is to determine thecomponents...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2010
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v2n1p175